11 September 2006

Is a vodka just a vodka?

The latest qualm that threatens to shake the EU down to its very foundations: answer the age old question, what can truly be considered and sold as a vodka?
EU member states are currently quarrelling over what raw materials should be allowed, with some countries saying any agricultural produce is acceptable and others arguing that real vodka is made only from grain or potato.
Luckily for all EU nationals, a Finn partook in the tasting as well, making the world a safer place for all those who binge in it:
Reijo Kemppinen, a Finn who is the European Commission's top man in the UK. He enjoys ice cold vodka while singing traditional songs as a warm-up for the Finnish May Day feast.
So, what do you say? Me, I'd get rid of the pulp vodka but allow any of the others. It saves creating a new category of alcohol over slight deviations and diversifies the vodka category more than along price lines.

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