Porn-mongers?

The Nordic council news this month highlighted pornography in the Nordic countries. In [this] article a study claims that no fewer than 99% of Nordic males and 86% of Nordic females (92% of the total Young (adult?) population have been exposed to porn. No fewer than 99%? While I realize the attitude is much more relaxed, many already believe there to be fewer taboos than there actually are. My mind goes immediately to the experience where some German tourists, believing liberal Scandinavia meant you could frolic anywhere clotheless and take pictures of each other making out in ankle-deep water did just that. This article's summation will seemingly only further this misperception. I say this because I believe that the definition of pornogaphy used must have been VERY loose (no pun intended). I can't back this up with facts, but if someone could translate part of the actual report [here], I would greatly appreciate it. Even in a liberal population there are segments who, due to religious values, moral beliefs, or a slew of other factors (fear of getting caught by mom and dad?) would abstain from looking at pornographic material.