LOST is the latest series from the US to get imported to Finland. This picture is taken at the Main Railway Station in Helsinki. The escalators you see head down to the subway. The compass points on the floor are a popular meeting place. On weekend nights the goth people like to hang out in this area. The underground walkways between many main buildings in Helsinki are quite extensive, if one knows the proper stores to cut through and such (a big help today, with temps at or below 0F and windchills -20F). But I digress...The real reason for this post is to discuss the completely imported ad campaign Finland seems to be using to promote Lost. Now I'm not gonna lie, I haven't missed an episode before coming here. It's my guilty pleasure, and I'm gonna miss Wednesday nights with Steph watching it:( But posting builboards this size all throughout the metro tunnels is a bit much. I have never seen such advertising in Finland, even for the most successful movie in Finnish history which just hit theaters last weekend (75 copies, every theater sold out). The movie is called Matti, and it's about the famous Finnish ski jumper Matti Nykänen. All that movie has is a few posters around town. Why is all this necessary if you are making a quality product?
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